Ditch Lead Generation, Build Community

Ditch Lead Generation, Build Community

Blue Ocean Articles, Strategic Models, Strategic Planning, Three Tiers of NonCustomers
In lesson one of ditch lead generation, build community, we covered three significant blue ocean strategy frameworks leveraged for use by leaders who wish to build communities. These communities are proving to be strong providers of lead generation and new business. A quick review of the frameworks in lesson one. The As-Is Strategy Canvas showcases the current key factors of competition and lays out the current state of play.   Blue = LinkedIn Red = Facebook Yellow = New Community           The key factors of competition in this example are Simplicity of Use Access to Audience Ownership of Audience by Group Owner Media & Resource Sharing Tools Integration/API with Other Tools Investment Required Privacy and Security Customization Potential They may be different in the case of…
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Meet Value Innovators The Drury Brothers of 1 Stroke Club

Meet Value Innovators The Drury Brothers of 1 Stroke Club

Blue Ocean Articles, Six Paths Framework, Strategic Models, The Value Innovators
Meet value innovators the Drury brothers of 1StrokeClub.com. The Value Innovators Show is a webisode series featuring company founders that have launched or run companies that exhibit numerous qualities of blue ocean strategy. Some of these founders have a clue that they've done something related to blue ocean strategy. Most do not. I met one of the founding brothers, Brian Drury via a great Nashville connector, Todd Bowman of Insperity. Brian and I struck up a business relationship that has served to keep us connected and aware of what's going on in our professional lives. Brian mentioned on a recent call that he and his brothers, Grant and Kyle, had launched a business. I immediately inquired as to the nature of the venture and was truly impressed. [embed]https://youtu.be/ehOpT_JVkOo[/embed] Brian explained…
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Alignment’s Role in Strategic Implementation

Alignment’s Role in Strategic Implementation

Blue Ocean Articles, Strategic Models, Strategic Planning
Alignment's role in strategic implementations. Isn't it interesting how important alignment is across all of life? Think into two common definitions of alignment. 1) arrangement in a straight line, or in correct or appropriate relative positions. "the tiles had slipped out of alignment" 2) a position of agreement or alliance. "the uncertain nature of political alignments" In strategic thinking, we're focusing on correct or appropriate relative positions and positions of agreement or alliance.  In blue ocean strategy implementations, we focus on reconstructing market boundaries and value innovation as a path toward unlocking vast oceans of uncontested market space. Alignment of value, profit, and people is required for these implementations to be realized and sustainable. What is meant by the alignment of value, profit, and people? In blue ocean strategy terms,…
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Executing Your Strategic Implementation

Executing Your Strategic Implementation

Blue Ocean Articles, Strategic Planning
It's a new year. Many of you are now executing your strategic implementations. It doesn't matter if your initiative is a blue ocean shift or a more traditional red ocean implementation you can take steps to make sure your ideas move forward. The companies that execute are the ones that feature a workforce, stakeholders, and a public that are all on the same page. In the end, companies, whether large or small have to harness the cooperative attitudes and behaviors of all people involved in the company. If you're a small business, this cooperation may come from a spouse or partner. If you're a large business, it may come from your board and employees. No matter what, to successfully implement strategic change, you have to have buy-in. So how to…
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Overcome Your Organization’s Hurdles

Overcome Your Organization’s Hurdles

Blue Ocean Articles, Branding, Strategic Models
When your company or division develops a blue ocean strategy with a profitable offering, it's time to overcome your organization's hurdles. Implementing any strategic plan or shift is a challenge. When you're rolling out a key innovation that rattles the status quo, you can bet the haters will show their ugly side. Blue ocean practitioners have found the following hurdles to be the most predominant. Hurdle one? The cognitive hurdle found in simply getting constituents, employees, and stakeholders to understand the need for change. Hurdle two is limited resources. The more significant your strategic shift is believed to be, the more expensive it will be perceived to execute. It's typical to find the biggest blue ocean shifts need to happen during times when budgets are most strained. The third hurdle…
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From Exceptional Utility to Getting Your Price Right

From Exceptional Utility to Getting Your Price Right

Blue Ocean Articles, Strategic Planning
Revenue streams are a function of transactions. In most cases, more transactions lead to more revenue. Today, we are going to move from exceptional utility to getting your price right. Getting your price right is a process in blue ocean thinking. We have discussed the sequences around product design in blue ocean terms. We have covered the importance of developing the AS-IS Strategy canvas and distinguishing your offering from that of your competition's. Review these topics if desired here. Reconstructing Boundaries with the Six Paths Framework Focus on the Big Picture and Not the Numbers Finding Markets from Non Customers Implementation of Blue Ocean Strategy  Most companies think that an analysis of competitor pricing is the determining factor in pricing their offering. They fall for the red ocean trap of…
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Starting Something New in 2021? Get the Sequence Right.

Starting Something New in 2021? Get the Sequence Right.

Blue Ocean Articles, BOS for Solopreneurs, Buyer Utility Maps, Strategic Planning
If you're starting something new in 2021, you need to get the sequence right. You may ask, without the benefit of reading our previous posts, the sequence of what? What we mean is the use of blue ocean tools and frameworks to confirm the validity of your idea or offering in blue ocean terms. Of course, if capturing uncontested market space and new customers is not a priority, blue ocean thinking will not be a fit. In this post, we'll cover the first step. Buyer Utility. If you are content to compete head-on with others in your industry on the basis of price, these frameworks won't be very valuable to you. Let's start with the graphic below. The high points of the Buyer Utility step. Buyer Utility. In blue ocean…
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Don’t Do Your Strategic Plan Until You Do This

Don’t Do Your Strategic Plan Until You Do This

As-Is Strategy, Strategic Models, Strategic Planning
Strategic planning is a must. Most business owners know it. Most small business owners and sole proprietors don't do it well.  Don't do your strategic plan until you do this. What is "this"? Construction of a Blue Ocean Strategy As-Is Strategy Canvas. There is a significant argument to be made for going through the As-Is Strategy Canvas process as prescribed in Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. This strategic planning book and its later companion Blue Ocean Shift both describe Blue Ocean Strategy case studies and in Blue Ocean Shift, some high-level details on the implementation of blue ocean strategies. W. Chan Kim and Renee Mauborgne, the authors are worthy follows on social media by the way. John P. Kotter states in…
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Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation

Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation

As-Is Strategy, Blue Ocean Articles, ERRC Grid, To-Be Strategy Canvas
Today we cover Blue Ocean for Strategy for Solopreneurs: Big Picture Thinking Implementation. In this series, we're breaking down the business bestseller Blue Ocean Strategy: How to Create Uncontested Marketspace and Make the Competition Irrelevant. Today, in Blue Ocean Strategy for Solopreneurs: Big Picture Thinking Implementation, we wrap up our last post on big picture thinking and discuss how to use the As-Is and To-Be Strategy Canvas as well as the ERRC Grid. In review, the As-Is strategy canvas is a visual depiction of your industry and the company's state of play. It lays out the key factors of competition along a horizontal axis. It cannot be overstated how important the discoveries will be when you start to honestly assess your company's key factors of competition. Most businesses find that…
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Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six

Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six

Blue Ocean Articles, Six Paths Framework, Strategic Planning
In today's post, Blue Ocean for Solopreneurs. Reconstruct Boundaries with Path 6 of Six, we discuss looking across time. No, we're not learning how to forecast the future. We are, however, learning a framework around assessing trends. When a company or individual learns to assess trends, serve the culture, and then get in front of those trends using all the other frameworks, magic begins to take place. What special qualities of looking across time work in the context of blue ocean strategy? You have to look at the trends for blue ocean for solopreneurs and reconstruct boundaries with path 6 of six with these questions in mind. What trends have a high probability of impacting or are decisive to your industry? What trends are irreversible and what trends have a…
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