Fundraising During COVID – A Blue Ocean Strategic View

Fundraising During COVID – A Blue Ocean Strategic View

Blue Ocean Articles, Buyer Utility Maps
Fundraising during COVID is presenting tremendous challenges. It's appropriate to share as Blue Ocean strategic view. As a refresher, Blue Ocean Strategy's premise is that new customers/donors/constituents are found in an organization's current non-customers. The product or service offering must be a value innovation. Value innovation implies the costs of the offering has come down while the value of the offering has simultaneously risen. A negative impact "Most fundraisers expect to see some negative impact into 2021, with close to 72% anticipating that giving next year will continue to be lower than in a typical year. Approximately 16% believe giving will be about the same, while 12% think giving will increase in 2021." “We expected to see a significant drop in giving as a result of COVID-19, and our data…
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